Logo & Visual Identity Brief for Notion

Streamline Your Logo Design Process & Create visual identities that your clients LOVE

Struggling to gather the right information from your clients before diving into logo and visual identity design? This plug-and-play Notion template provides a structured, interactive framework to help you run efficient, strategic, and insightful briefing sessions.

With guided questions, interactive exercises, and a practical application checklist, you’ll gain clarity on your client’s needs, uncover their visual positioning, and create an identity that aligns perfectly with their vision—all while saving time and eliminating guesswork. (can anyone say less revisions?!)

What’s Included?

✅ Brand Context – Gather key background information & get to know their business
✅ Current Branding Audit – Understand what they do and don't like about what they have now (optional)
✅ Practical Application & Usage – Comprehensive checklist to define real-world brand use cases
✅ Visual Identity Attributes – Interactive sliding scale for typography, colors, and style
✅ Logo & Brand Mark Considerations – Get clear on the different logo styles & which ones your client likes
✅ Visual Positioning – Understand who their brand is up against & how you can differentiate
✅ Final Summary & Next Steps – Ensure clarity and alignment before starting design

🚀 Why You’ll Love This Template

🔹 Save Time – No more back-and-forth emails or missing details
🔹 Impress Clients – A professional, structured process builds trust and clarity
🔹 Increase Design Accuracy – Clearer insights lead to stronger, more aligned visuals
🔹 Use Again & Again – Customizable and reusable for every new project
🔹 Works in Real-Time – Run live discovery sessions or use as a client homework document

🎯 Who is This For?

💡 Brand Identity Designers – Perfect for those who create full logo & visual identity systems (who maybe don't offer comprehensive brand strategy but still need a way to understand what they're creating)
💡 Designers Looking to Upskill – Learn how to run professional brand briefing sessions

📥 Get Instant Access

Includes:
✔️ Fully customizable Notion template
✔️ Pre-built exercises & guided prompts
✔️ Lifetime access & future updates

💳 One-time purchase – Instant download