Brand Discovery Basics | Workshop & Keynote

When I shifted from a simple discovery questionnaire to hosting more in-depth, guided strategy sessions with my clients, everything changed ✈️

Not only did we go deeper than a questionnaire ever could, we developed trust and connection as people too. Hosting a great workshop meant the project kicked off on a positive, inspiring note and of course, this led to a happier experience overall and about 100 times more clarity for me 😁💪

But...in the beginning I had NO idea how prepare for, plan and host effective sessions that made my client feel inspired by the direction we were headed.

But over the years, and through A LOT of trial and error, awkward situations and plenty of tech hassles, I've developed a method for planning out and delivering a high-impact, 2.5 hour Brand Discovery workshop that delivers real insights your client will love.

Inside Workshop Wizardry you'll learn:

1. How to facilitate my basic brand discovery framework on a live call with clients
2. How to discovery sessions
3. Planning out the agenda for your own sessions so you have enough time to get through everything (you might need longer than 2.5 hours)
4. The tools you'll need to host the workshop - including a look at how I set my screen up on the day
5. Facilitation tips and guidance - managing your own nerves, keeping the client on track, managing time and ensuring everyone is included & on the same page
6. Conflict & awkward situation resolution - what to do if there are disagreements, or any uncomfortable moments in the session, as well as how to handle overly talkative clients, or totally silent clients!
7. An inside look at the keynote presentation I actually use for my Discovery Framework and how I walk my clients through the content step by step.
8. Closing out the workshop powerfully and what to do post-workshop to keep the energy flowing for a great project.

(Note, I now run much more in-depth strategy sessions but this framework is where I started and will give you what you need to begin offering professional discovery sessions)

Who is this for?

This masterclass is best suited to new logo and brand designers who want to dig deeper with their clients in order to better understand the brand's you're designing for. OR for brand designers who want to start adding more value to their offering by helping their clients understand their own brand better - this session will help you learn how to get better alignment and pull insightful gold nuggets from your clients in order to create stronger, strategic work.

For questions please email me: rachel@mokabrandstudio.com